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A
native of the East Coast, Beverly Wolf, came to Southern California when the family
relocated. After high school, Pasadena City College served as a hotbed for exploring career goals. An
interest in the entertainment industry guided Beverly to San Jose
State University where she was formally trained in Public Relations and
Marketing. While attending San Jose State, she
polished her administrative skills working for several prestigious
electronic firms. An internship she landed with Ketchum Public Relations, in San Francisco, turned to part time employment and she was hired full time upon graduation from San Jose State with a B. A. in Public Relations. The experience gained at Ketchum Public
Relations was
invaluable, but a desire to pursue work related to the entertainment
industry led to exploring other opportunities.
A
sales position, at a San Jose weekly newspaper, offered an opportunity
to pursue that goal. As Manager of the paper's entertainment
accounts, she was responsible for
promoting over 35 films in the San Jose market. Clients included
Paramount Pictures, Universal Pictures, MGM/UA, Columbia
Pictures and Tristar. To her sales credit, two new
vertical markets: real estate and employment brought
advertising revenue to the paper.
Long
a fan of Santa Barbara, from college days of commuting between
San Jose and Los Angeles, Beverly relocated to the beautiful city, so
fondly referred to by locals as "paradise."
In
1994, armed with years of experience in marketing, sales, advertising, public relations and office administration, Beverly
hung out a shingle for her own business. The early years
of the business focused on freelancing as an office
administrator for various independent business owners who
required her unique compliment of skills for their
projects. By 1999, several client projects were involving regular research on the Internet. After experiencing complicated web sites, some seemingly impossible to navigate, and many others with blatant errors, she conceived an idea to offer
web site editing as a service – Wolf On Web was
the result.
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